セン, すす.める, こも

recommend, mat, advise, encourage, offer

JLPT1 G7 S16 F1082

here a variant of # (advancing herd of deer) + 艸 grass/plant → herd of deer grazing as it advances → advance to present an offering → *urge*; *recommend* (← urge another to advance).

[Full Kanji Etymology List]