ユウ, イウ, さそ.う, いざな.う
entice, lead, tempt, invite, ask, call for, seduce, allure
JLPT1 G7 S14 F993
秀# surpass + 言 words → *persuade* another person by surpassing his power of resistance → *induce*; *tempt*; *incite*; *cause* → *invite*; *ask*; *move* (a person to tears etc.).
[Full Kanji Etymology List]