儀
ギ, のり, よし
ceremony, rule, affair, case, a matter
JLPT1 G7 S15 F739
As per 義# (ceremony) + 人 person (→ human agency) → conduct a *ceremony* → *rules* → *follow*; *obey* (good standards) (← follow/obey rules). *Matters* is a borrowed meaning.
[Full Kanji Etymology List]